Director Oncology Strategic Marketing, Precision Medicine

Created by: Bayer
Added: 02.12.2019

Advert description

Your Tasks And Responsibilities
  • Ensure launch readiness by partnering with EU must win markets and key growth markets (working in-tandem with EU Regional Marketing Operations) for Precision Medicine product across all solid tumors, including market deep dives, transcreation of materials and being a resource of Global best practices .
  • Create and execute compliant and aligned Global customer plans to ensure generation of deep customer insights for both short and medium term commercial opportunities
  • Be the Global competitors and patient advocacy lead working closely with key internal stakeholders (including Competitive Intelligence) to ensure generation of deep understanding of the competition and short/long term implications to the brand
  • Work closely with the global biomarker lead and key markets to customize market development strategies to educate on NTRK fusions and establish and operationalize regional testing practices
  • Working closely with external agency partners to ensure timely, cost effective and high impact initiatives for the brand.
  • Develop and track global KPI for launch markets

Who You Are
  • Minimum: BS or BA; – PhD, MBA, or advanced degree preferred
  • 12+ years Marketing experience, or related function
  • Combination of applicable experience/education will be considered
  • 2 - 3 years International/Global Strategic Brand Management preferred
  • Oncology Experience preferred, preferable experience in Solid Tumors, within a biomarker directed landscape
  • Recent Launch experience preferred in the markets/regions of responsibility
  • Excellent Communication Skills – Written and Verbal English Language
  • Demonstrated Cross-Functional Leadership Capabilities : - Delivering clarity of strategic direction - Personal conviction - Drive for results - Delivery through others

Country: Switzerland
Location: Basel
Reference Code: 68056
Functional Area: MarketingMarketing

Specific details

Type of Contract Full time
Preferred Education PhD
Level of Experience 10+ years

Location

Switzerland, Europe
Basel