Digital & Multichannel Trainee

Created by: Johnson & Johnson
Added: 22.06.2020

Advert description

In coordination with the Digital Manager and in collaboration with the other Digital Marketing Specialists/Technicians:

  • Collaborate in the planning, execution, follow-up and improvement of the digital marketing projects of the different internal clients.
  • To help between internal customers and external agencies and suppliers.
    Responsible for supporting digital transformation actions (change management)

    What you will do:
  • Support for the coordination and definition of objectives, multi-channel strategy, implementation and performance measurement of the different actions and digital assets. Definition of customer journeys and proposal of the best combination of channels/activities to build customer loyalty.
  • Execution and management of multichannel projects in coordination with internal departments or external suppliers.
  • Planning, updating and support for the creation of the company's digital content (editorial calendar) and its promotion (promotional plan).
  • Approach and management of email marketing campaigns (Eloqua and Veeva Approved email).
  • Approach and execution of digital events in collaboration with external suppliers.
  • Definition, launch and management of digital assets: web portals, mobile marketing / Apps, Social Media marketing.
  • Creation and coordination of online advertising campaigns with external suppliers.
  • Coordination of search marketing, SEO and SEM.
  • Management of e-Detailing (Veeva), including dialogue with suppliers and follow-up.
  • Management of web analytics and preparation of periodic improvement reports fordigital assets (Google Analytics).
  • Detection of best practices and improvementsin digital efficiency (optimization of conversion funnels).
  • Encourageinnovation through new digital proposals that meet the needs of internalcustomers.

 Working at Johnson & Johnson can change everything. Including YOU.

Qualifications

  • Bachelor's degree in Business Administration, Marketing or similar.
  • Advanced English.

Specific details

Type of Contract Internship
Preferred Education Other
Level of Experience 0-2 years

Location

Spain, Europe
Madrid