Digital Marketing Specialist

Created by: Bayer
Added: 22.05.2020

Advert description

Key Tasks and Responsibilities:

  • Identify digital communication needs and opportunities and create a digital strategy to fulfil these and reflect company positioning and go-to-market
  • Support sales and marketing objectives and develop communication, campaign and content plans to deliver these and strengthen customer centricity through digital marketing
  • Manage digital projects and developments from scope to delivery
  • Implement and maintain digital communication tools and platforms ensuring good customer experience and usability
  • Management of main website Content Management Systems, including ownership of the content workflow
  • Manage the digital agency, their budget and projects, including scope, prioritisation and communication
  • Remain up-to-date with changes in technology that affect communications; implement and communicate best practices and new communications approaches
  • Ensure timely reporting on success of digital activities, feeding insights and recommendations into future plans
  • Champion digital internally, ensuring the wider team understand the role of digital in achieving their brands objectives. Plan and manage email and social media campaigns
  • Evaluate web analytics software to monitor the performance
  • Organising and promoting industry events such as launches, networking events, webinars and webcasts/podcast.

Who you are:

  • 3 years or more business experience in digital marketing
  • Excellent project management skills, planning, coordination and organisation
  • Excellent communication skills – written, verbal, visual
  • Customer focus: on external customers in particular
  • Ability to work effectively with colleagues and external people at all levels, and manage external agencies
  • In depth knowledge of various social media platforms, best practices and website analytics
  • Ability to work on a number of tasks concurrently, often under pressure
  • Excellent IT skills: MS Office & PowerPoint, CRM database etc
  • Experience of working with content management, web analytics and email send systems as well as HTML and social media
  • Knowledge of HTML/JavaScript and SEO
  • Write and edit content across various digital platforms and blog posts
  • Good administrative skills

Your Application: 

At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Reward is important to us, employees benefit from excellent employment conditions, such as:

  • competitive salary and performance bonus
  • 25 days annual leave plus bank holidays
  • Private Healthcare, generous pension scheme and Life Insurance
  • Employee discount scheme
  • International career possibilities

Are you up for the challenge? If so, please apply below.

If you would like more information please email the team at This email address is being protected from spambots. You need JavaScript enabled to view it.

Country: United Kingdom
Location: Cambridge
Reference Code: 177245
Functional Area: Marketing

Specific details

Type of Contract Full time
Preferred Education Bachelor's, Other
Level of Experience 2-5 years


United Kingdom, Europe