Country Brand Manager Inmunology & Inflammation

Created by: Pfizer
Added: 14.10.2019

Advert description

Role Description

Key brands of responsibility: I&I Portfolio

Own brand strategy for market. Define and Drive Country Specific Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country

Responsibilities:

  • Develop and execute Chile I&I Strategic Plan to facilitate access to our molecules for all eligible individuals
  • Develop strategic plan and tactics to impact more I&I patients in Chile
  • Ensure accuracy for sales forecasting vs. OP and LE
  • Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the RD franchise, and ensuring the realization of profitability targets in country.
  • Responsible for project management of cross-functional team
  • Identify new business opportunities, advance proposals and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and/or key stakeholders
  • Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize our portfolio value
  • Work in partnership with Medical Societies and Institutions to maintain update on latest information on our products, IPD and IMD through CME to train current and emerging KOLs.
  • Track VTC meetings memos, discussions and external audiences to anticipate risks/opportunities and develop strategies to be prepared
  • Allocate and execute in country brand(s) budget in alignment with local portfolio strategic pillars and tactics
  • Managing the entire product line life cycle from strategic planning to tactical activities. Secure continuity of execution of strategies and tactics.
  • Matrix management & leadership to ensure optimal decision making between RTAL, Country Lead, RD Category Lead and local cross functional brand team for effective support and agile decision making processes
  • Providing the sales team with the necessary technical expertise such as printed and electronic promotional material, product training, and relevant clinical papers. Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed. Train Field Force on product positioning and prioritization.
  • Develop Annual Marketing Plan: Provide local insights and brand feedback to Regional TA Lead (RTAL) / Regional Brand Lead. Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA. Controlling advertising, promotion and sales aids in accordance with this annual marketing plan.
  • Responsible for reporting the results to Category Lead, preparing product forecasts and scenarios, and constantly monitoring MOH inventory levels to ensure supply timelines.
  • Managing the entire product line life cycle from strategic planning to tactical activities. Secure continuity of execution of access strategies and tactics.
  • Cross-functional brand leadership – across Field Force, H&V, Account mgmt, medical, legal, regulatory: Developing and implementing a company-wide go-to-market plan, working and leading with all departments as Public Affairs, Medical, Access and Communications to execute in order to achieve the goals of the BU.

Main responsibilities:

  • Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CL.
  • Manages a sub-segment of the category.
  • Owns the budget and execution of programs part of the tactical plan.

    Shared Accountability:
  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL)
  • Long-range forecasting (with CM/BU Lead and RTAL)
  • Revenue adjustments, as needed (with CM/BU Lead and RTAL)
  • Develop promotional meetings strategy (with RTAL)
  • Validate brand-specific messages, design training (w/medical, regulatory)

Organizational Relationship

  • CM/BU Lead
  • Legal Lead
  • Corporate Affairs and Communication Lead
  • Country Brand Leads
  • Market Access Lead
  • Medical Manager
  • Regulatory Lead
  • Customer Marketing roles
  • RTAL
  • GCO Marketing services, Business Analytic & Insights (BAI)

Requirements

Qualifications:

  • 5 years of marketing or commercial experience within the industry
  • Bachelor’s Degree
  • Expect candidates to demonstrate these competencies (people manager roles):
  • Demonstrates business acumen
  • Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Leads change
  • Builds effective teams

Expect candidates to demonstrate these commercial /management competencies:

  • Marketing , Customer and Competitor Insight
  • Marketing Execution
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
  • Proficiency in English & Spanish



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Specific details

Type of Contract Full time
Preferred Education Bachelor's
Level of Experience 5-10 years

Location

Chile, South America
Santiago