Brand Manager - Oncology

Created by: Eli Lilly and Company
Added: 14.05.2020

Advert description

Eli Lilly Canada is currently searching for a capable Brand Manager to help people living with cancer benefit from our innovative medicines. The oncology business in Canada is at an exciting time for a marketer who is keen to exercise fresh and innovative thinking and consider new ways driving performance using technology.

As the successful candidate, you will lead the integrating of digital strategies, people, process and technology across the oncology portfolio. This includes responsibility for the development and implementation of digital marketing and sales strategies based on the identified needs and behaviors of key customers (Patients /Consumer, Health Care Providers, and Payers) that align to the near and long-term vision of the oncology business and objectives outlined in the customer plans. The goal will be to work with the Sr. Marketing Manager and the National Key Account Manager (KAM) to develop novel approaches to expand our customer reach and deliver exceptional customer experiences using technology, leading to improved patient outcomes and commercial success.

Your responsibilities will include gaining deep understanding of the disease site landscape, patients and health care providers’ needs and insights that drive behaviors in oncology treatment. You will be a person with a proven record of accomplishment in digital marketing capabilities and effective cross-functional collaboration, who can bring a fresh innovative approach to the team. You will develop novel content in close partnership with your oncology partners, agencies and cross-functional team (IT, medical, corporate affairs, legal, and external regulatory bodies ASC and PAAB) and will localize some content created by the regional or global teams. You will be responsible for managing the marketing communication budget and be able to make resource trade-off decisions to optimize investment across the prioritized oncology brands and tactics. Finally, you will effectively measure the impact of initiatives against pre-specified goals.

Responsibilities

This role is expected to collaborate across business units and cross functionally to leverage learnings and insights to help create and shape the affiliate digital road map for Lilly Canada and achieve continued growth and success in our overall digital marketing capabilities and effectiveness.

Specifically This Brand Manager Is Responsible To

  • Build a near and long-term digital customer engagement plan for the oncology portfolio
  • Gain deep customer insights across patients and Health Care Professionals (HCPs) involved in the management of cancer care in the associated tumour types
  • Integrate multiple sources of data (qualitative, quantitative) to optimize and continuously improve tactical plans to achieve brand objectives
  • Work closely with Sr. Marketing Manager and Key Account Manager (KAM) to develop novel and innovative tactics that allow Lilly to communicate and partner with HCPs through technology
  • Develop and lead the HCP marketing and sales digital solutions for oncology (marketing, KAM, medical, advocacy, communications) based on key HCP insights that align to organizational objectives
  • Manage all steps of the development process from initial concept to final product and performance measurement /analysis (including and not limited to working with sales, marketing, IT, market research, agency management, creative development, regulatory approvals, production, media planning, survey generation and communications)
  • Ensure that format and content provides optimal end user experience for patients/consumers via usability studies, heuristic reviews and end user surveys.
  • Coach KAM and business partners on the effective use and execution of digital solutions with customers (e.g. marketing technology, virtual meeting and engagement platforms), etc.)
  • Lead the execution of on and off-line promotional initiatives (websites, CRM, SEO, SEM, digital advertising, print and other promotional campaigns)
  • Optimize collaboration and synergies across our oncology brand portfolio
  • Partner with the Global and appropriate regional teams to ensure alignment on strategy and efficient use of common resources
  • Partner with KAM to engage HCPs and external stakeholders to uncover needs and develop solutions
  • New Channel Development
    • Identify optimal digital/multi-channel approaches for oncology portfolio
    • Investigate and make recommendations regarding the appropriate use of social media channels
    • Create new capability pilot plans and execute through effective project management
  • Roll-out established new capabilities to the related business functions (brand teams, KAM etc.) with clear metrics to enable effective channel mix
  • Handle and develop key vendor relationships to enable the delivery of optimal digital solutions.

Company Overview

At Lilly, we are inspired to make a difference in people’s lives every single day, by discovering life-changing medicines, better understanding disease-management, and supporting people who are living with illness and their families and friends. Our work today—from our research programs to our volunteer initiatives—is a reflection of our heritage. We unite caring with discovery to make medicines that make life better for people around the world.

We are committed to investing in our employees, through competitive salaries, training and development, challenging roles and providing the opportunity to make a difference in the lives of Canadians. The innovative pharmaceutical industry operates in a complex, rapidly changing environment and we are looking for highly enthusiastic and capable people to help accomplish our mission.

Basic Qualifications

  • University degree
  • Advanced degree preferred (MBA, MSc, PhD)
  • 5+ years pharmaceutical/healthcare marketing experience
  • Demonstrated experience in digital marketing and sales solutions and associated applications
  • Proven success with multi-channel marketing campaigns and using data to inform strategies
  • Demonstrated leadership within cross-functional teams – sales, medical, reimbursement & other departments.
  • Excellent interpersonal, written and verbal communication skills
  • Prefer experience in Oncology
  • Prefer bilingualism
  • Demonstrated creativity in problem solving and customer solutions

Additional Information

Lilly will conduct, at its own expense, background search (including verification of educational credentials, contacting three of your personal references) of the successful candidate.

Eli Lilly Canada is committed to employment equity. We encourage applications from qualified women, members of visible minorities, Aboriginal peoples, and persons with disabilities.

Specific details

Type of Contract Full time
Preferred Education Master's, PhD, Other
Level of Experience 5-10 years

Location

Canada, North America
Toronto