Brand Manager (HCV)

Created by: AbbVie
Added: 22.05.2020

Advert description

Brand Manager – HCV

Based in the offices in Maidenhead (UK) reporting into the Business Unit Manager. Highly competitive salary, Car allowance, Bonus and comprehensive benefits package.

The Company

AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. AbbVie is an ambitious health business where people and quality of life come first. he company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. The experience of illness is personal, so we care about the things that matter to patients. As market leader, we team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.

Objective

  • To implement a robust stakeholder engagement plan and develop advocacy with key clinicians in England to drive change for future tenders.
  • To position our product for continued growth through development and delivery of the brand plan, including the stakeholder engagement plan, in collaboration with the matrix brand team.
  • Ensure the brand meets/exceeds its PLAN number through implementation of the brand plan.

Highlighted Key Responsibilities Include

  • To continually engage with and gain insights on customer opinion and behaviours regarding the England tender, alongside the wider brand team, in order to generate advocacy and drive change for future tenders.
  • Work within the matrix environment of the Brand Team to develop marketing strategies for the product, with 1 year brand plans, presented to leadership team.
  • To effectively manage External Expert relationships across the UK.
  • Build a strong Multi-channel Management plan to maximise opportunities across our channel and stakeholder mix in order to strengthen and imbed promotional campaigns, as appropriate dependent on the environment.
  • Collaborate with cross-functional stakeholders both within the affiliate and our global teams.
  • To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget.
  • To deliver planned A&P requirements within given budget.
  • To ensure alignment across the brand and sales team on the key strategies.
  • To ensure brand proposition is clearly communicated.
  • Drive a high standard of compliance with all communications and initiatives

Qualifications

Qualifications, Knowledge and Experience

  • Science / Life Science Bachelor’s Degree or equivalent experience required
  • Additional marketing qualifications an advantage
  • Relevant Brand Manager experience or previous proven broad marketing experience including:
  • Supporting the delivery of a multi-stakeholder brand plan
  • Specific experience of advocacy development
  • Specific experience working across digital channels
  • Proven experience in delivering insights based marketing strategies
  • Experience of monitoring and measuring the effectiveness of activities
  • Proven track record of success in Marketing
  • ABPI qualified is not essential but desirable

Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC

Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

Industry

  • Human Resources
  • Health, Wellness & Fitness
  • Hospital & Health Care

Employment Type

Full-time

Job Functions

  • Advertising
  • Marketing
  • Product Management

Specific details

Type of Contract Full time
Preferred Education Bachelor's, Other
Level of Experience 2-5 years

Location

United Kingdom, Europe
Maidenhead